Wednesday, February 04, 2009

Con of the Year... again

Once again the High Street has thrown up a complete marketing con for Valentine's Day.

Wine Rack\Threshers\Victoria Wine group have released a voucher offering "40% Off All Champagne and Sparkling wine from 4th-14th February".

Sadly for them, all the comparisons I have done with other wine retaillers works out with them being considerably more expensive from the start - and even with the 40% deducted, only slightly cheaper in some cases. If you are wanting a dozen or more bottles I suggest Virgin Wines in most examples.

Example 1 - Taittinger Brut NV 75cl
Wine Rack - £36.99 less 40% = £22.19
Sainsbury's = £31.99
Virgin Wines = £21.99 (in a mixed case of 12)

Example 2 - Moet et Chandon Brut NV 75cl
Wine Rack - £38.99 less 40% = £23.39
Sainsbury's = £25.84
Tesco = £25.84
Virgin Wines = £21.99 (in a mixed case of 12)

Example 3 - Veuve Clicquot Brut NV 75cl
Wine Rack - £44.99 less 40% = £26.99
Sainsbury's = £29.73
Tesco = £29.73
Virgin Wines = £25.99 (in a mixed case of 12)

Example 4 - Bollinger Special Cuvee NV 75cl
Wine Rack - £47.99 less 40% = £28.79
Tesco = £33.98
Sainsbury's = £33.98
Virgin Wines = £29.99 (in a mixed case of 12)

Example 5 - Lanson Black Label Brut NV 75cl
Wine Rack - £29.99 less 40% = £17.99
Tesco = £25.90
Sainsbury's = £25.90
Virgin Wines = £18.99 (in a mixed case of 12)

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