Latest research by Akamai (didn't know who these people were until I read this article, they look interesting from a technology viewpoint) & reported by the BBC News Website confirms my thoughts & way of browsing & shopping on this interweb thingy....
Websites face four-second cut-off
Shoppers are likely to abandon a website if it takes longer than four seconds to load, a survey suggests.
The research by Akamai revealed users' dwindling patience with websites that take time to show up.
It found 75% of the 1,058 people asked would not return to websites that took longer than four seconds to load.
The time it took a site to appear on screen came second to high prices and shipping costs in the list of shoppers' pet-hates, the research revealed.
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